Seems greed and fear aren’t the only motivators after all. Good no doubt, but when the Pharmaceutical Research and Manufacturers of America (PhRMA), Yeilding to pressure from the feds said that drug reps could no longer court doctors with ballgame tickets, golf games, or meals they had to turn to other tactics.
Some brilliant sales trainer came up with an even better idea, one that wouldn’t cost the drug companies nearly as much. The premise was simple - pander to doctors egos.
Here’s how it works. A drug rep identifies a physician …

You probably already know there are only three ways to grow your business.

Get more customers
Increase the per sale profit margin
Increase the purchase frequency of existing customers

Getting new customers is always a challenge. Increasing profit margins can be done any number of ways with upsells, point of purchase displays, extended warranties, coupons, discounts, etc…
Increasing the purchase frequency is something can be handled with frequent mailings of new and exciting offerings, scheduling followup services in advance, memberships, cross promotions etc…
But how do you get new customers? Here are five ideas to add …

I have been on the buying end of a lot of business to business sales lately. Throughout this process I have been thinking about why I choose one company over another. These insights into my own behavior as a consumer remind me of qualities and traits I need to be conscious of when I am the one trying to make a sale.
Let me give you a little background on the situation. Over the past few months I have been working with a company that is developing a monthly online subscription …

Marketing is always about getting the right media with the right message in front of the right market. Assuming your media to market message is correct, powerful copy, credibility, and an irresistible offer are probably the main things that get visitors to buy our products online.
Blah, Blah, Blah you say…regurgitated generalities. Okay, lets say you have all the factors above covered, you are selling some but you want to increase your conversations. Here are 10 specific things we have tested on various landing and sales pages using Google Analytics that …