Curious about Google Adwords quality score or why you have to pay what you do to get the positions you get? Here is a very informative video of Hal Varian, Google’s Cheif Economist explaining everything.

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I am going to be honest, pay per click advertising(PPC) can be downright frustrating. It seems like most times I use PPC I end up getting killed. The reason I am thinking this way at the moment because this was a particularly expensive week for me using PPC to no avail.
The late Gary Halbert, copywriter and direct marketing maven was once quoted as saying something to the effect of “whatever business you think you are in you’re wrong. You are in the business of arithmetic.” And of course, after thinking …

Okay, you might not be surprised to read news on this site about the Yahoo/Microsoft search partnership.You may not be surprised to find me talking about the Rorschach Test on this site either. After all, personality and emotional response are definitely interesting to marketers. But what about the Cash for Clunkers program of government subsidies on trade-ins of older vehicles?
I’ll let you in on a little secret, something I have been experimenting with on some of my sites lately. A while back I was writing about a current news article. …