Seems greed and fear aren’t the only motivators after all. Good no doubt, but when the Pharmaceutical Research and Manufacturers of America (PhRMA), Yeilding to pressure from the feds said that drug reps could no longer court doctors with ballgame tickets, golf games, or meals they had to turn to other tactics.
Some brilliant sales trainer came up with an even better idea, one that wouldn’t cost the drug companies nearly as much. The premise was simple - pander to doctors egos.
Here’s how it works. A drug rep identifies a physician …

Here’s a proven web traffic generation plan.
Before we start, it’s important to note that traffic generation tactics are not something you do once and forget about. Rather, traffic generation tactics should be part of your site’s ongoing marketing plan. The steps I am listing below should be done often. I recommend weekly or semi-weekly.
Here we go:

Research Keywords (Here’s a Tutorial). This may be obvious to many but make sure that your keywords are highly relevant to whatever it is you are promoting. Really, you should be targeting keywords that buyers …

This is a question I have been hearing a lot lately. How can I get more people to respond to my website? This is a good question and one I’m sure I’ll keep hearing until the internet goes away or I croak.
Much of it depends on the website. Take this site for instance. It’s like pulling teeth to get any of you readers to do anything. Why am I saying that? I’ll tell you.
About three or four posts ago I had a challenge (which is still open here) where I …

That’s right, you should test everything and make sure every advertisement you run has some key code. It’s really the only way to know if money you spend on advertising is well spent.
I am used to testing ads online, but it’s been a while since doing much offline advertising. Today however as I was mulling over what to write about a situation arose. I noticed my supply of business cards was getting low and I am getting ready to launch an offline campaign and thought it would be good to …

By David Ogilvy
Ogilvy & Mather has created over $1,480,000,000 worth of advertising. Here, with all the dogmatism of brevity are 38 of the things we have learned.
1.  The most important decision. We have learned that the effect of your advertising on your sales depends more on this decision than on any other: how should you position your product? Should you position Schweppes as a soft drink – or as a mixer?  Should you position Dove as a product for dry skin or as a product which gets hands …

Okay, you might not be surprised to read news on this site about the Yahoo/Microsoft search partnership.You may not be surprised to find me talking about the Rorschach Test on this site either. After all, personality and emotional response are definitely interesting to marketers. But what about the Cash for Clunkers program of government subsidies on trade-ins of older vehicles?
I’ll let you in on a little secret, something I have been experimenting with on some of my sites lately. A while back I was writing about a current news article. …