I attended a Toastmaster’s Leadership Institute training this past Saturday. Darren La Croix former Toastmaster’s world champion of public speaking and professional speaker gave the keynote speech.
To my knowledge Darren is not a copywriter but he does know how to craft a speech and tell a story. And, though he spoke on becoming a better speaker Darren had a good grasp on some of the elements important to good copy. I will pass along some of Darren’s knowledge here:

Darren advised people to start a story file where they keep copies …

Marketing is always about getting the right media with the right message in front of the right market. Assuming your media to market message is correct, powerful copy, credibility, and an irresistible offer are probably the main things that get visitors to buy our products online.
Blah, Blah, Blah you say…regurgitated generalities. Okay, lets say you have all the factors above covered, you are selling some but you want to increase your conversations. Here are 10 specific things we have tested on various landing and sales pages using Google Analytics that …

Who else wants to write emails that will have your subscribers brimming with anticipation for your next email like a cocaine crazed rock star waiting for another bag?
If you have great products, great ideas, a great cause, or are just looking to build relationships with people via email you need to write emails that get people excited. Here are 5 pointers for writing effective emails.

Put your reader’s needs first. Zig Ziglar said “help enough people get what they want and eventually you’ll get what you want.” Give your readers value …