I have been on the buying end of a lot of business to business sales lately. Throughout this process I have been thinking about why I choose one company over another. These insights into my own behavior as a consumer remind me of qualities and traits I need to be conscious of when I am the one trying to make a sale.
Let me give you a little background on the situation. Over the past few months I have been working with a company that is developing a monthly online subscription …

Remember dreaming about all the things you would do and be and have growing up? If your life is anything like mine then you know that the reality of adult life doesn’t necessarily play out like the dreams of childhood.

I am immersed in internet marketing, public relations, advertising, etc…each day from the time I wake up to the time I go to bed. I love this stuff. It’s what makes me tick.
Lately I have been working on a new info product (before you stop reading, I am not trying to sell you anything). I passed a copy off to a client. James is looking to get started making money online as soon as possible and doesn’t know much about technology, marketing, etc… No Problem I thought. This is the …