When your writing a piece to get people to take action it’s helpful to write good bullets (also called fascinations). Bullets are so powerful that people will order a product or fill out a form just to get the information in one of the bullets. That said, if you make a promise in a bullet, make sure you back it up.
I could be wrong about this but based on my experiences men respond better to bullets. Men will read through a long list of bullets before women will. It depends …

By David Ogilvy
Ogilvy & Mather has created over $1,480,000,000 worth of advertising. Here, with all the dogmatism of brevity are 38 of the things we have learned.
1.  The most important decision. We have learned that the effect of your advertising on your sales depends more on this decision than on any other: how should you position your product? Should you position Schweppes as a soft drink – or as a mixer?  Should you position Dove as a product for dry skin or as a product which gets hands …

In the direct response marketing world you often hear advice to test - test - test reiterated so  many times it’s easy to discount or makeup some excuse as to why you know better.  You say to yourself…“We have done this in the past and it worked”…or…”I know this market I understand what they want.” But, conversions are a tricky thing, and now because you have assumed too much,  that sales page you had that was converting at 1.5% after a few of the improvements you made is now converting …

I am immersed in internet marketing, public relations, advertising, etc…each day from the time I wake up to the time I go to bed. I love this stuff. It’s what makes me tick.
Lately I have been working on a new info product (before you stop reading, I am not trying to sell you anything). I passed a copy off to a client. James is looking to get started making money online as soon as possible and doesn’t know much about technology, marketing, etc… No Problem I thought. This is the …

I attended a Toastmaster’s Leadership Institute training this past Saturday. Darren La Croix former Toastmaster’s world champion of public speaking and professional speaker gave the keynote speech.
To my knowledge Darren is not a copywriter but he does know how to craft a speech and tell a story. And, though he spoke on becoming a better speaker Darren had a good grasp on some of the elements important to good copy. I will pass along some of Darren’s knowledge here:

Darren advised people to start a story file where they keep copies …

Marketing is always about getting the right media with the right message in front of the right market. Assuming your media to market message is correct, powerful copy, credibility, and an irresistible offer are probably the main things that get visitors to buy our products online.
Blah, Blah, Blah you say…regurgitated generalities. Okay, lets say you have all the factors above covered, you are selling some but you want to increase your conversations. Here are 10 specific things we have tested on various landing and sales pages using Google Analytics that …

Who else wants to write emails that will have your subscribers brimming with anticipation for your next email like a cocaine crazed rock star waiting for another bag?
If you have great products, great ideas, a great cause, or are just looking to build relationships with people via email you need to write emails that get people excited. Here are 5 pointers for writing effective emails.

Put your reader’s needs first. Zig Ziglar said “help enough people get what they want and eventually you’ll get what you want.” Give your readers value …