This is a question I have been hearing a lot lately. How can I get more people to respond to my website? This is a good question and one I’m sure I’ll keep hearing until the internet goes away or I croak.
Much of it depends on the website. Take this site for instance. It’s like pulling teeth to get any of you readers to do anything. Why am I saying that? I’ll tell you.
About three or four posts ago I had a challenge (which is still open here) where I …

I have been on the buying end of a lot of business to business sales lately. Throughout this process I have been thinking about why I choose one company over another. These insights into my own behavior as a consumer remind me of qualities and traits I need to be conscious of when I am the one trying to make a sale.
Let me give you a little background on the situation. Over the past few months I have been working with a company that is developing a monthly online subscription …

Membership sites can be a great way to earn recurring income each month. Nearly everyone has something they can teach that people are interested in. But, even if you don’t have something you feel comfortable teaching you can always find something you want to learn,  hire someone to teach you and then record the process with audio and video and turn it into content for your site.
We have four magazine subscriptions. Half the time I don’t even look at them. I find myself going online  because the content is more …

In the direct response marketing world you often hear advice to test - test - test reiterated so  many times it’s easy to discount or makeup some excuse as to why you know better.  You say to yourself…“We have done this in the past and it worked”…or…”I know this market I understand what they want.” But, conversions are a tricky thing, and now because you have assumed too much,  that sales page you had that was converting at 1.5% after a few of the improvements you made is now converting …

Marketing is always about getting the right media with the right message in front of the right market. Assuming your media to market message is correct, powerful copy, credibility, and an irresistible offer are probably the main things that get visitors to buy our products online.
Blah, Blah, Blah you say…regurgitated generalities. Okay, lets say you have all the factors above covered, you are selling some but you want to increase your conversations. Here are 10 specific things we have tested on various landing and sales pages using Google Analytics that …