Facebook advertising has been the all-the-rage for a while now and for good reason. Few advertising mediums allow you to target groups so specifically. The information you place on your profile page makes that targeting possible.
For instance, if you say your into gardening and do it yourself projects those ads are displayed to you. If you’re considering going into a certain market change your interests in your profile page and wait a few minutes and you’ll see ads directed at those interests. If you go to the bottom of those …

Curious about Google Adwords quality score or why you have to pay what you do to get the positions you get? Here is a very informative video of Hal Varian, Google’s Cheif Economist explaining everything.

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You probably already know there are only three ways to grow your business.

Get more customers
Increase the per sale profit margin
Increase the purchase frequency of existing customers

Getting new customers is always a challenge. Increasing profit margins can be done any number of ways with upsells, point of purchase displays, extended warranties, coupons, discounts, etc…
Increasing the purchase frequency is something can be handled with frequent mailings of new and exciting offerings, scheduling followup services in advance, memberships, cross promotions etc…
But how do you get new customers? Here are five ideas to add …

That’s right, you should test everything and make sure every advertisement you run has some key code. It’s really the only way to know if money you spend on advertising is well spent.
I am used to testing ads online, but it’s been a while since doing much offline advertising. Today however as I was mulling over what to write about a situation arose. I noticed my supply of business cards was getting low and I am getting ready to launch an offline campaign and thought it would be good to …

By David Ogilvy
Ogilvy & Mather has created over $1,480,000,000 worth of advertising. Here, with all the dogmatism of brevity are 38 of the things we have learned.
1.  The most important decision. We have learned that the effect of your advertising on your sales depends more on this decision than on any other: how should you position your product? Should you position Schweppes as a soft drink – or as a mixer?  Should you position Dove as a product for dry skin or as a product which gets hands …

In the direct response marketing world you often hear advice to test - test - test reiterated so  many times it’s easy to discount or makeup some excuse as to why you know better.  You say to yourself…“We have done this in the past and it worked”…or…”I know this market I understand what they want.” But, conversions are a tricky thing, and now because you have assumed too much,  that sales page you had that was converting at 1.5% after a few of the improvements you made is now converting …

Marketing is always about getting the right media with the right message in front of the right market. Assuming your media to market message is correct, powerful copy, credibility, and an irresistible offer are probably the main things that get visitors to buy our products online.
Blah, Blah, Blah you say…regurgitated generalities. Okay, lets say you have all the factors above covered, you are selling some but you want to increase your conversations. Here are 10 specific things we have tested on various landing and sales pages using Google Analytics that …