Yesterday I watched an excellent video presentation by Tom Beal that was part Mike Filsaime’s 7 Figure Code. Tom is a pretty inspirational guy.
Tom did what all good marketers do. He told a great story.  I didn’t really like the guy at first. He just made a bad first impression on me. All that changed however when he began telling his story.  He told how he had been the child of teenage parents and had moved numerous times and attended a multiple of schools growing up. He talked about how …

There is great truth in the quote which has sometimes been attributed to actress Ilka Chase that “the only people who have never failed are those who have never tried.”
All of us can think back to moments in our lives where we have had to fail at  least once if not several times before we were successful at something.  When we are children (or so it seems) we are more intent on succeeding at things. But as the years pass many of us become habitual comfort seekers afraid to break …

My friend, colleague, and the CFO of the company where I worked - Glenn- was fired not that long ago. I watched as the whole thing unfolded. The event was unfortunate because his termination had nothing to do with competency and everything to do with personalities. Here are five things I learned that I can relate to buyers or prospects.

Don’t waste your time pitching to prospects who aren’t interested in what you offer. Find those who are.
Get to know who you prospects are and speak their language. If you can’t …

Sometimes it’s just hard to get things done. Especially when there is no one there to poke or prod us into doing them. We know we should do them but we are either too busy, too tired, or too full of excuses to do them.
I know for myself difficulty in getting things done is usually a combination of  busyness, tiredness, and excuse. My day-job as a creative director can be stressful and tiresome mentally. I have employees to deal with, clients to deal with, multiple projects, and tight deadlines to …

Not long after I made the decision to develop my own product, I ran across Tim Ferris’ book “The 4 Hour Workweek (escape the 9-5, live anywhere, and join the new rich).”  Wow, what a great title. Who wouldn’t want to escape the 9-5, live anywhere, and join the new rich? Sounded good so I bought the book.  The 4 hour workweek further initiated me into the world of consumer direct response marketing. Ferris claimed that he had become successful “selling drugs for fun and profit” in the nutritional supplement …